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The Russian market of steel products: What is waiting for steelmakers in 2015?


On February 11-12, the 20th Annual Russian and CIS Metals Summit was held in Moscow.

The representative of Metal Expert Consulting delivered the report “The Russian market of steel products: What is waiting for steelmakers in 2015?"

1. Steel plants should pay more attention to keeping the clients and refrain from big investments. Customers loyalty is an important factor for the future sales

2. Use exports markets for keeping stable cash flow. Earning in foreign currency is again an important advantage of vertically integrated steelmakers.

3. Use low assets prices for focal mergers & acquisitions. Investments are most profitable when they are made in the bottom point of the market. Even when they end up with a consequent resale, this can bring profit.

4. Vote for government stimulation programs addressing main consuming sectors. The experience of 2008-09 years shows that government stimulation is of crucial importance for survival of certain business types during crises.

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